Wayfinding technology to allow your customers to navigate the indoors as easily as outdoors

Visitors to large and complex venues and campuses can find navigating their way around unfamiliar buildings a confusing and frustrating experience. With Purple’s Wayfinder products they can quickly and easily find their own way at the touch of a button. Blue dot navigation (GPS positioning), digital maps, route planning and location-based messaging can all help you exceed your customers’ expectations and create the optimal venue experience.

Purple Wayfinder offers mobile applications, digital display kiosks and web-based solutions to allow customers to navigate campuses, museums, hospitals and galleries in a completely hassle-free way. Visitor’s indoor locations can be accurately tracked by harnessing the technology of BLE (Bluetooth) beacons, WiFi, phone sensors and geomagnetic positioning. Smartphone sensors and the building’s own magnetic field are used to pinpoint and track visitors to a tolerance of 3 to 5 feet, allowing turn-by-turn directions to be delivered in real time.

Purple Wayfinder technology can be used in the following ways:

  • Highlighted path segments layered over indoor maps can guide visitors through campus and interior buildings with turn-by-turn directions
  • Inform visitors about events, daily activities, special offers and promotions with location-based alerts
  • Organize and manage your data so visitors can find relevant information and explore new points of interest

Empowering customers with the confidence to find their own way around your buildings results in increased satisfaction and repeat business.

It can also provide valuable data and insights into customer behaviour to allow for strategic future planning.

Sector expertise

With sector expertise in schools, higher education, transport and logistics, healthcare, hospitality and leisure, retail and office space, we will find the most appropriate network solution for your current and future needs.

Higher & Further Education

Schools, Academies and MATs

Transport & Logistics


Hospitality & Leisure


Business Parks & Office Spaces